Just about everyone got their first bike between 4-6 years old. We rode as fast as we could, jumped curbs, built ramps and dirt trails, doing everything to be outside on our bikes. I used to love mountain biking so much, that less than a week went by without hitting the trails in and around Austin, TX.

Austin is not your typical ‘Texas’ city. The 'Keep Austin Weird' culture has influences from all over the world, but it definitely has its own style. From Thursday Night Social rides, to shredding trails at one of twenty-seven mountain bike parks; biking is at the center of outdoor fun and a part of the Austin lifestyle.

When I tried my first electric bike I loved the “idea"… it helped with the steep hills and made it possible to ride farther than ever before. But most of the electric bikes I found online cost between $6,000 - $14,000. It was around that time that I discovered, “We can sell something just as good for less; we can start an electric bike company that stands apart.”

I wanted to build a brand that has it's own line-up of electric bicycles, yet offered other ebike brands for customers to try and compare. We looked for stylish electric bikes with hidden batteries that could go 30-50 miles on a single charge. A bike that allowed anyone to get fit and enjoy the outdoor lifestyle. A bike that virtually anybody at any age could ride with ease. It needed the capabilities of a bike with the power of an athlete. And, it needed to look good and feel good.

So…we started a new venture and called it “TRITON”. All we had for funding was a cashed in 401K, a pocket full of credit cards and a shit-ton of hard work ahead of us.

TRITON has become our life now. It's our baby! We’ve been lucky enough to be surrounded with people and employees who share our passion for electric bikes, and because of that we’ve become a national brand guided by our mission: “Which is making you feel like a kid again, with your first ebike.”

Sheldon McCarthy
CEO and Founder